On The Inheritance And Development Of Chinese Traditional Toys In Modern Toy Design

China has five thousand years of splendid culture, long history, he has also been in the forefront of long-term development in the world, in addition to economic, military unprecedented prosperity, traditional culture has reached a stage of the most prosperous,Chinese traditional toys as an important part of traditional culture,in the development of national culture and inheritance plays an important part,As the ancient marketplace to widely circulated among "playing goods",not appear as civilians,but with the "court scholar" These sophisticates "poetry and painting" with being out in the Intangible Cultural Heritage.Traditional toys as a heritage carrier, the "past" of the traditional technology and "modern" design philosophy of integration,create a new design concept,that constitutes the "traditional" heritage, and "traditional" Living unified cultural memory,As a new generation of cultural heritage, we hope to be Chinese traditional toys as a feature of Chinese heritage toys carry forward.This paper describes a long history of traditional toys, although rarely mentioned in historical records, but there are many precious objects preserved, they are telling in another form, witnessed history;China’s traditional toy categories, a variety of forms,this is due to the customs of various ethnic regions, and many have different living environment, resulting in the emergence of a wide variety of distinctive regional and toys,although all different, but still the same strain;development of modern toy design relative to developed countries still lag, resulting in a production and design of the toy is extremely unbalanced embarrassment;Sales of traditional toys are facing foreign high-tech, new materials continue to impact the diversity of electronic products, sales have been falling.Faced with this grim situation in the country, our country wants to develop a modern design traditional toys, the need to learn foreign advanced technology and management methods,traditional toys,"its essence, to its dregs," Better to remain generation.This paper is the Chinese traditional toys origin, development, classification and design features, let’s awareness of its historical evolution, to analyze the strengths and weaknesses of traditional toys, inspired us how to make the system re-creation of traditional toys, study;while the outer design toy design status and existing problems of analysis, let us learn from the experience of past practices, lessons learned, and strive to achieve a breakthrough with the development of traditional toys get in the modern toy design in modern design based on the design of traditional toys,design can carry forward Chinese traditional toy design, advantages, with Chinese national characteristics of modern toy design, we are able to traditional toys as a starting point, one can either seek to improve China’s influence, but also can create a win-win road of national corporate brand.As a rising ancient civilization, China is also developing its strong showing to the world of their own pride.