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Original Brand-"Hetian Organic Food" Brand Packaging

Posted on:2016-11-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y YangFull Text:PDF
GTID:2191330482451162Subject:Art and design
Abstract/Summary:PDF Full Text Request
Faced with an array of packaging on the market for organic food, the current exists in the image is too old, no features, text simple, rough packaging, etc., which does not match with the organic food product attributes. How to let consumers see your product the first time to impress, remember your product, Hetian companies have been exploring. Hetian organic food in the packaging design packaging adhere to the idea of using the brand positioning around the "Natural diet" of ecology concept, work hard in the packaging colors, patterns, create the effect, closely a few key words, innovate, communicate give consumers a natural, healthy and content, on the packaging does not extravagant exaggeration, the use of a large number of environmentally friendly materials modeling, reflecting the simple, elegant, environmentally friendly body, to enjoy the quality of products in the consumer at the same time, pay attention and convey overall difference from other similar products, a purpose, clarity, specificity, focus on packaging series resistance. Reducing waste in packaging materials, packaging shape, design and printing, display effect, cultural and environmental features, etc., pay attention to safety, environmental protection, practical.
Keywords/Search Tags:Brand positioning, Enterprise culture, Aesthetic demand, Ecological philosophy, Consumer groups
PDF Full Text Request
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