Research And Analysis Of Art Toy Design

Art toy are products integrating art,culture and commerce.The artistic,cultural and social attributes of Art toys have obtained new development opportunities,and attract consumers through the diversification of product structure attributes,pricing,marketing channels and promotion strategies.Through the research and analysis of the audience group,design concept,art culture and business models of the Art toy,this paper accurately captures the emotional needs of consumers,and is eager to obtain emotional pleasure,spiritual relaxation or simple emotional sustenance through the Art toy,so as to design products that meet the needs of consumers and touching the hearts of consumers.Combined with consumer psychology,market economics and emotion theory,this paper comprehensively analyzes the deep cultural and artistic connotation and design methods of Art toy.The design of Art toy is closely related to culture,art,fashion and commerce.With the advent of the new media era,in order to meet the emotional and psychological needs of consumers,such as art and cultural feelings,consumption experience and community circle,Art toys are the way to express personality.The artistic appearance and cultural experience of Art toys,guided by highly recognizable patterns and symbols,explore the creative connotation and cultural background of toys,form emotional resonance and value identification,the concept of "Symbiosis,Empathy and Integration" and convey widely understood emotions and cultures.So as to further introduce the design concept,investigate the product status of Art toys at home and abroad,analyze the trend and trend of contemporary the Art toy under the influence of society,science and technology,art and culture,and take Louis Vuitton as an example to design the Art toy.In order to accurately capture the emotional needs of users,the author puts forward the design ideas of Art toy products of fashion brands from three levels: At first the design level,modeling refinement and brand style shaping;Second,the product expression form of brand culture;Third,the psychological social circle gathering at the consumer level.Form the integration of symbol bearing,brand identification and circle culture,to complete the product design of the Art toy.