Study Of New Drug R & D Project Decision-making Risk

In business operation of the pharmaceutical enterprises, any successful management is closely related to reasonable and scientific decision-making, including the technological innovation of pharmaceutical enterprises, In the new drug Research & Development process, whether in the project selection or in the investigation and argumentation, or in the production and selling activities, decision-making right or not will decided other risk's production and its harm. As Herbert A. Simon advocated that "Management is decision", for the administrators of the new drug R&D organization, the most important task is to make a decision in every important links according to the information that they knows. In every important links, especially in the feasibility study phase of the new drug R&D project, decision-making right or not can have a determining function to its success and failure. Therefore, the research on the risks of decisions of the pharmaceutical enterprise's new drug R&D projects is necessary and of great importance.According to the present status of the new drug R&D in our country, this paper will emphasize particularly on the risks of decisions of the new drug R&D project's feasibility study phase. The article firstly introduces the research background, purpose, meaning, and the main innovation of the paper. Secondly, the paper introduces the related documents summarizes on decision-making and risk, expatiated the decision situation of the new drug R&D projects in our country. Thirdly, the paper briefly introduced the process, content, characteristic of new drug R&D project decision. Fourthly, the paper introduced the possible risk factors in each phase of the project decision process. Risk identification of the risk factors of the new drug R&D project in our country was paid attention. Finally, the paper suggested some corresponding countermeasure according to the above risk factors analysis and gives the conclusion of the paper.This paper exercises the base theory about decision behaviors, exploring new drug R&D project decision maker's decision behavior from the view of social psychology. The aim of the paper is to have a deep analyses and research on the new drug R&D project decision risks. The paper tries to put forward some pointed measures to control and take precautions against decision risks according to identifying the main risk factors of the new drug R&D project in our country and provide valuable references for the administrators and decision makers of pharmaceutical enterprises and research institutions in our country.