Infant Formula Packaging Design

Sanlu milk powder incident triggered a national government on infant formula industry attaches great importance, but also caused the designers of the infant formula packaging design a new round of thinking. Infant milk powder packaging need to have safe, convenient, aesthetic three elements, of which safety is first. Infants and young children's resistance to disease, poor immunity, infant milk powder packing on the most stringent security requirements, which also resulted in infant formula packaging design packaging design differs from other differences the most important thing. Infant milk powder packaging design requirements in addition to infant formula to follow their own packaging design features, the relevant government departments should be in the new norms under the conditions. Designer to fully consider the formula other than by their own characteristics, as well as mothers and infants and other factors, government departments should give serious consideration to the new specifications on the performance of the package shape.This article focuses on the mother's consumption psychology and consumer behavior make rational analysis, more emphasis on milk packaging design of future systems discussed how to start doing. From research and explore the infant formula packaging, design, clear understanding of the specific function of the packaging design should adhere to the first, form the second important principle. And infant formula packaging made the first series to follow the Government's new regulatory requirements, while in good design should accurately convey the milk quality and safety information related to the specific recommendations are: the national food inspection departments should be on all the batches infant milk powder tested and were found from the law, the corresponding quality certification work out a special symbol, and the actual packaging show clear signs this certification; designers should take the initiative to understand the market, familiar with the more infant formula packaging design forms, the design should be more concerned about and meet the mothers of infants and young children's psychological needs and aesthetic tastes, and a stronger quality packaging safety features of the show.