Product Modeling Rules For Consumer Preferences Image Construct - For Example, Mobile Phone Products

Industrial Design aims to design products that meet consumers' requirements, thus improving the quality of life. As new products are continuously being released, manufacturers have to be customer-oriented, designing products that satisfy customers' preference needs, in order not to be displaced in the market.The research , taking the mobile phone as a case ,use Kansei Engineering switching the consumer's stable sensitivity feeling into quantification. .What the research purpose is: exploring the opposition frames between form elements and image of the consumer's ,solving the difficult in design process-human perception is hard to control, then help designer to design the products conform to the consumer's feeling in efficient methods .On the experiment of the research, the former three stages employ multidimentional scaling methods factor analyses methods and cluster analyses methods selecting 14 representative image words and 8 representative phone samples, creating the form elements table of mobile phone. In the stage four , a questionnaire survey by semantics differential methods was carried out. Form the analytic result of Quantification Type I ,we can establish the rules about product form underlying the consumer's preference image . Finally the results of the T inspection show that the rules is possible to implement.