Chi Li's Novel, To Market

Since 90's, the literature gradually markets along with the prosperity of the market economy.The literature marketability causes literary work to be the ordinary commodity, which is undertaking the society, politics and the historical responsibility, or has the relationship with the human mind, the spiritual and the thought. Writer's writing and reader's reading correspondingly turned to the commodity production and consume. The puzzle arises spontaneously that the literature needs on earth to face the mind and the responsibility or the market and the money.The author thinks that Chi Li's novel is a successful model in the Chinese present literature marketability progress. This article takes Chi Li as the key point, and elaborates its novel from writing and disseminating so as to inquire about its the successful way during the marketability operation and gain trifle inspiration by this.Chi Li's novel reveals obviously the commercial culture mark regardless of the text content, the narrative strategy or value standpoint. The expressive utilization of the propagandizing and hype method and the accurate choice for the diverse dissemination way demonstrate the explicit business objective in the literature dissemination aspect.Contrast to the intense criticism from the specialized commentary to Chi Li, the author think that Chi Li's write for marketability and commercialization will not inevitably bring the losing of the literature spirit and the literature value. On the contrary, through the unceasing exploration and pursue for novel market, she creates one kind of commodity literature esthetic pattern which is different with that of traditional significance and demonstrates one new literature spirit and the value by this.The literature needs to face the mind as well as the market. What Chi Li must do is to let the commercialization and literature of its novel to be more perfectly united, which, I thing, is the direction of all economy literatures under the marketabilitycondition.