Study Of The Theme Park Industry Innovation System

China's theme park industry has experienced an industry life cycleof exploration, development, stagnation and recession in 20 years."70%loss, 10% make" has become the sketch of our theme park industry. In thecontext of the economic globalization and the rapid development oftourism industry, how to reverse our theme park industry depressed state,make it onto the benign track has become the urgent issue which arousetheoretical study attention.Given the domestic theme park industry conditions, it is inevitable toexplore an effective way for industry development. We have to constructa theme park industry innovation system including industrial innovationelements and strategy to improve the negative theme park operation,raise economic output and expanding space for development. The themepark industry innovation system is undoubtedly with large theoretical andpractical significance which grows stronger theme park capacity forsustainable development.This paper first analyze theme park industry situation using SWOTmodel with advantages, disadvantages, opportunities and threats, whichclarifies the view of our theme park industry inner conditions and theexternal environment in a macro-level. It then leads to subject of industryinnovation and the significance of our theme parks. Trough the analysisof industry elements including cultural resources exploration, product promotion, market development, capital operation and industrial chainsand industrial clusters, it constructs a theme park industry innovationsystem, and proposes the development strategy of theme park industryinnovation.