On The Way Out Of The Market Of Small And Medium Budget Films In The Situation Of The Chinese Film Industry

The industrialization of Chinese film is progressing rapidly recent years, while the problems concerned are being more and more complicated. It was in middle of 1990s when Chinese film market was in its midnight that the imported Hollywood movies such as The Titanic recovered the market for a while. Afterwards, as the coming of the 21st Century, many domestic commercial great hit movies emerged here and there and break the thick ice of Chinese film market. But the producing of the domestic commercial movies is tending into a mode of ingredient, and the business aesthetic settings are making the audiences tired some how. At the mean time, the Chinese low budget films are getting harder to come out in the market that was already occupied with domestic commercial great hits and Hollywood productions. These are not reasonable. Thus, in the year 2006, some outstanding low budget films came into exists with most peoples'attention. This thesis is mean to prove that the low budget films are important and irreplaceable, and provide reference for other low budget films through the research of the experiences of the successful ones.This thesis is divided into three chapters:Chapter one introduces the inner reason for the erect of domestic commercial films and the marketing strategy. It also shows the withdraw of the Chinese style commercial big hits and the destiny that they could not become the mainstream and lead the renaissance of Chinese film industry.Chapter two lists several real examples of certain low budget films that succeeded in box income and the rewards. Through the examples listed, it shows the target for the low budget films to be the mainstream of the market in China. Meanwhile, it recovers the biggest problem that the low budget films a facing.Chapter three gives the advices for the low budget films to go through the market. With the analyzing and foreseeing, it gives out the summary of making popular film products, broaden the ways of financing, cooperation of producing administration and the cinema lines, etc.The last part is the summary. It gives the compound explanation of the forces that facing the problems and shows good wishes to the Chinese film industry.