British Diplomacy In China The Use Of,

Post Cold War, culture is coming to forth in the international politics study. Culture not only influence diplomatic decision, but can be regarded as a way of diplomacy. Compared with theoretical shortcomings, cultural diplomacy is used as a important means of"soft power"in each country's international strategy. So the research on cultural diplomacy isn't only deepening of international culture theory, but the necessity of diplomatic practice. Cultural diplomacy refers to: a country devotes itself to establishing, expanding and preserving its relationship with foreign countries by means of education, exchanges and cultural trades, and during this course, the country's mechanism, value system and charming culture could be enhanced through bilateral or multilateral relations. The United Kingdom is the earliest to carry out cultural diplomacy. Its cultural diplomacy endured cultural diplomacy under balance of power, cultural diplomacy under three circles diplomacy, and public diplomacy under Blair Administration. The British cultural diplomacy emphasize unofficial association and its system is flexible. The departments concerned cooperate and form a concerted effort. The British Council is a core institution carrying out cultural diplomacy. The cultural diplomacy between Britain and China is a win-win game. China should pay more attention to international image. Owing to be elite opinion, China threat theory not only shadows the Sino-US strategic corporations, but runs high the public antagonism between China and Japan. We must combine the diplomatic mechanism, methods, personnel and public diplomacy to further improve China's cultural diplomacy. At the same time, we should promote the establishment of equality in the international community and open new international civilization order. The establishment of a new international civilization order is the inevitable outcome of globalization, but also conducive to the healthy development of globalization.