Ksec Development Strategy

As the globalization develops deeply and the technology advances rapidly at the turning of the century, it has been become a common interests of managers and scholars of business that how large and medium-sized state-owned enterprises in China, such as Kunming Shipbuilding Equipment Co., Ltd. Group (briefly as KSEC), analyze the business environment in which they operate, make correct corporate strategies, exploit various kinds of corporate resources, face business challenges and take business opportunities, improve corporate core competence and build corporate competitive advantages, and make themselves grow continually, steadily and fast. KSEC is the development of a state-owned large and medium-sized enterprise of our country, especially military enterprise and reform the case with typical significance in practiceï¹'This text regards KSEC as the research object,through carrying on serious and careful investigation and analysis to itï¹'To analyse and judge the opportunity and challenge that enterprise faces,this paper has proposed combining KSEC the basic train of thought of the real enterprise development strategy finally,and is directed against making comparatively overall analysis and studies to the focus with general pieces of quality and difficult question in the state-owned enterprise reform in our country.History and current situation that the thesis has introduced the KSEC at first, on the basis of analysing its developing goal and question existing, it has explained and studied how to make KSEC mean developing strategicallyï¹'Secondly , the products of tobacco machine has a strongest influence on KSEC product structure as target , this paper has analysed tobacco industry of China and industrial structures at machine the market states of Industry of tobacco mechine, it has analysed business environment and inside condition of KSEC's development from a lot of respects . Thirdly, through implementing Business Process Reengineering(BPR)give a new lease of competitive advantage , through implementing organization innovate to strengthen core competence , by implementing "MARKETING" to expand market space, by implementing "INNOVATION" to strengthen the ability of continually and steadily growing,these are the content of KSEC's developping strategyï¹' Finally, the measure of waiting for the angle to be put forward and given security for KSEC's lasting developmentï¹'...