Southern Airlines Company Limited Marketing Strategy

With the China's accession into World Trade Organization and further development of the structural of CAAC, under tough conditions comprised by increasingly intense market competition, China Southern Airlines Company Limited (shortened form "CSA") should consider emphatically how to cope with quick developing of the domestic airlines corporation and the fierce competition brought by international increasingly strong airlines alliance and retain one's own advantages in competition for a long time, which is one of the biggest airlines companies in china.As one of earliest domestic airlines companies, CSA has experienced the difficult hardship during the developing course of CAAC and have acquire the first place on the targets of freight volume, the quantity of routes, the quantity of regular liner per week, flight team scale, and so on. After the combination into the new company, it's very hard for CSA to get powerful, comparing with getting trie large scale. No wonder it gets the most difficult thing to develop in current environment that is filled with the regulation of domestic economy structure and the upheaval of international economy pattern.Taking the CSA for the example, combined with the current theory and method of marketing innovation which include Integrated Marketing, Internet Marketing, Relationship Marketing, Service Marketing, Channels Marketing, Green Marketing, Brand Marketing, this article gives the systems analysis and research to the marketing strategy of CSA, On such base, it comes to an overall evaluation after summarizing the advantages of general marketing. Then, the article makes a suggestion for further innovation to the selling strategy of CSA with the view of marketing innovation.At last, the article completely the analysis and research and draws the conclusion according to the results of the analysis and research.