Kim Shin Chemical Co., Ltd. Development Strategy

The article depending on the investigation and research of JIN XIN chemical industry Group and the analysis of the Group' s external and internal environment, concludes the Group' s strengths and weaknesses, defines the opportunities and threats or constraints that exits in the external environment, and on these grounds bring upped that the company's development target, established the Group' s general strategy, according to the national chemistry industry "Tenth Five Year Period" the programming of "entering some industries and exiting from the other, doing something and not doing the other", make sured the "chemical combination and the chemical engineering coexistence, and gradually push forward the related diversification, and build the type chemical combination conglomerate the group" of strategy direction, defines "to accelerate the internal industrial structure adjust and optimizing the product construction" which is the importance of the strategy, and established "the low cost target be in the leading and concentrate the strategy", and formulate the Group' s framework of total development strategy.The article integrated the theory into the practice, and applies the strategy management theory to the enterprise's strategic research practice, which has practically guiding significance to the restructuring, technical re-engineering, enterprise-innorating, enterprise-management and long-term steady development of JIN XIN chemical industry Group.