The Development Strategy Of The Lutianhua Group Company

Based upon the introduction of method for analysis of industrial competition, competition strategies as well as core competition and combining the basic situation of LUTIANHUA Group, this article details industrial chance and challenge and also analyzes external and internal condition facing LUTIANHUA Group, such as the macro environment, industrial environment as well as natural environment.According to the tenth five-year-plan for group, under fully taking advantage of the western development policy and rich natural gas and coal resource in SiChuan, LUTIANHUA Group actively enhances the integrated industrial competition ability, makes the market as lead and centers profit. It continuously consolidates its current strategic position as fertilizer and axunge chemical base with adjusting and optimizing product and industrial structure and fully using its scale advantage.LUTIANHUA Group plans to become the biggest producer for fertilizer, axunge and natural gas series products in China in 2010, basically finishing the transformation from producing single product to multiplex product series and from fertilizer to chemical industry and fine chemical industry so as to form the all aspects and multiplex angle development situation of heightening main field, cultivating second field.Compared with the ninth five-year-plan, LUTIANHUA Group tries hard to double all economic indexes in order to become the first class chemical industry giant that can compete with international big companies.So, all these form the strategic goals of LUTIANHUA Group. For these goals, LUTIANHUA Group makes three strategic schemas working together, which are low cost strategy, goal-focused strategy as well as difference strategy. These three strategies will contribute heavily for the tenth five-year-plan of LUTIANHUA Group.