Asian Lion Paint Channel Strategy Research

Hangzhou Yashi Co. Ltd. has made substantial development since its factory was built up in 1999.In the sharp competition of the pain market, without enough capital and excellent production, the success mainly results from the correct channel strategy of Yashi.Based on the theory of channel management of distribution, the thesis discusses the marketing channel system of Yashi Co., Ltd. with the object to set an example for the same kind company.The thesis consists of five parts.In the first part, a large amount of data of the paint market has been collected and distribution channel background has been analyzed.The second part analyses the principle of how to build up the distribution channel then operate it.The third part discusses the standard of a distributor and how to recruit and get the best distributors for a business.The forth part relates the management of distribution channel, such as the management of channel price, the management of channel promotion and the stimulating of the distributor and how to resolve the conflict among distributors.In the last part, based on the analyzing of the channel system of Yashi Co., Ltd., the advice of adjusting the channel has been provided, and the way of how to integrate the traditional and new channel has been given.