Tourism Real Estate Marketing Model Study

Tourism real estate industry head for reason and conform to the standard without cease, the level of marketing planning in tourism real estate industry is still in primary stage. Marketing planning in tourism real estate is paid little attention to or be attached importance to but be directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses.On the basis of the background of the present situation in the development of tourism real estate industry in China, this paper, in view of existing situation of tourism marketing planning and combining with the problem of marketing planning in my job, expounds content and working procedure which should focus on during the process of marketing planning, analyzes the present situation of domestic tourism real estate market, and constructs a frame of marketing planning by way of tourism real estate market survey. This paper tries to carry on useful discussion and research in tourism real estate marketing planning, and expects to summarize a correct and feasible frame of real estate marketing planning to help tourism real estate enterprise develop project. At the same time, by way of concrete practice in marketing planning, I put theory into practice to test it, and sincerely hope that the discussion on the topic of marketing planning in tourism real estate industry can help to guide practice in certain degree.