An Analysis Of Sports Stars In China

Star is a Cultural phenomenon, product of medium and spreading, need of marketing.Star is an exotic thing. With the social development, foreign culture has influx. The word had accepted and internalized into our culture. There has original meaning, also has trait of Chinese traditional culture.Sports stars are celebrity who has excellent achievement in sports. Sports stars are production of the times, which has worship of ancient hero and developing trend of modern sports.The phenomenon of sports stars’have positive impact which has promote social progress and development effectively. But sports stars in the development process also have negative impact.Research with comparative analysis, literature and logical analysis. Elaborate concept, background, origin, direction, performance and trait of celebrity culture, and sports stars culture. This research analyze the positive trend in terms of Leading social thought, guiding growth of young people, Promote development of sports and human comprehensive development. This research also analyze the negative impact in terms of caused social is sues,adverse psychological guide and triggered public crisis.Sports culture is the soul of exist and development, sports stars culture as a important part of it.This paper aim at find root of cultural from those phenomenon.It’s necessary to emphasize social influence of sports stars public image, attention to the social impact of sports stars culture, establish a standard development system for sports star and promote positive sports star culture. In these ways can we build socialist sports culture and a sport giant country.