Research On The Current Situation Of Sports Stars

Microblogging era, nearly3700people Sina Weibo certified sports star,the number of tens of millions of fans...However, after I study these sports starsmicroblogging showing the actual situation of social influence and personal unequal,not because of personal.Image and microblogging has improved and did not play agood spread of sports leading role.The author studies of sports stars Sinamicroblogging certification, interpretation of the problem in the microblogging sportsstars and public relations crisis response operations, and proposed improvementsopinion.In the current sports star microblogging ecosystem, content output slow, lowfrequency, and sports relations are not close, lack of interaction, these phenomena andsports stars drop too much attention microblogging, microblogging sports star hasalmost become a people’s "performance stage", the distance "audience" is becominggreater and greater. There is a more serious problem is the large number of zombiepowder was crawling out of the new software, some of the sports stars microbloggingdue to various reasons has become a pool of stagnant water, which is a network called"zombie Bo."Sina Weibo is a social platform, a lot of plus V certification and blogger whosereal name is public information state, so it is easy to aggravate the networktransmission sports stars crisis event information.This article will influence ranking sports star Sina microblogging certified as theresearch object, and through content analysis and data analysis software with reptiles,"Sun Yang unlicensed driving" event for data and text analysis, sports stars Weiboecosystem made a comprehensive sketch the status quo, the star made microbloggingoperators in their daily problems in order to guide the sports stars how to operatemicroblogging and how to face the crisis public relations, and stressed the importanceof microblogging sports star, sports research star microblogging reference. I hope thatthis study may help to better sports star to become a "competent" microbloggingopinion leaders play a positive role in guiding public opinion, the better to maintainsocial order and harmony.Today’s society, microblogging has become a field of new media is an importantbase, microblogging has become a major sports star image display area. A wellfunctioning microblogging sports stars will bring enormous social and commercialvalue, China has Weibo sports star must be an important window for personal micro-blog as a personal image to maintain operations, and only in the form ofmicro-Bo the comprehensive improvement of public opinion to stand on the highground, master voice, to reduce or eliminate the negative impact of the crisis causedby the event.This study consists of six parts, the first part introduces the research background,purpose, content, methods, and innovative research; second part of the literaturerelated with the Q sort and classify done; the third part is an overview of the use ofdomestic microblogging, microblogging, including the birth of the rise anddevelopment of the domestic status quo microblogging; fourth part of the basicconcepts of the major sports star microblogging speak, the interactions and the fansactuality described. The fifth part is mainly through the "Sun Yang driving without alicense," the case of sharing sports star microblogging ability to cope in the face ofcrisis public relations and make recommendations. The last part of Chapter VI, whichis summed up with the revelation of this article. The author of this study wereprofound summary and analysis of the major issues of Sports Stars microbloggingholds many lessons for the presence of sports stars microblogging operatorsoptimization recommendations are given, and also the objective of this articlesummarizes the problems arise in the research process.