Public Relations Crisis Of Sports And Its Coping Strategies In China

After the Beijing Olympic Games and Guangzhou Asian Games, China's sportsdevelopment has entered the "post Olympic period". In recent years, an increasing number ofcities have bid for hosting sports games, and the success of these sports games also broughtthem more opportunities for economic development. Meanwhile, it is obvious that China'ssports games have close relationships with the religion, politics, economy as well as culture.Affected by the nature of sports games as well as the large amount of participants, sportsgame or sports event also relates to the interests of different groups. Furthermore, the relatedservices may also be influenced by the uncertainties and potential crisis of sports events.Today, more and more economic institutions and business associations have joined in thesponsorship of sports games, which may add more potential crisis in the sports games.Based on the theory of public relation in crisis, this paper intends to analyse some classiccases of large sports games or sports events, and then sums up the features of these sportsgames, and finally puts forward solutions or strategies for it.This paper attempts to analyze concrete emergency response plans in sports events heldin China in recent years, covering various subjects including journalism, communicationstudies, management science, and psychology. Combined with theoretical and practicalresearch, this paper is trying to explore possible solutions to public relation crisis in sportsgames.