Qilu Culture Into The Empirical Research Of The 11th National Games

As the largest and highest level comprehensive sports in china, after the tenth, National Games, which demonstrated enormous solid, political and economic value is beyond question. However, kinds of problems arised from the way of the National Games are also unavoidable. Therefore, in recent years, the "face" of the national games has been the constantly debated topic.The development direction of the National Games in the future is what, these sports workers are making their effort to think about. If the National Games is only regarded as a costly games, then, apart from the consistent refreshed records the comparison between its present value and depletion becomes over shadowed. The contractor of the Eleventh National Games is during the period when the Chinese culture is prosperity and development, drawing on the success of the Olympic Games, from the office's concept to actual implementation, the Eleventh National Games always fours on its unique building of culture brand. The National Games values and culture concepts are come from the depth excavation about the Qilu culture, which make the National Games full of new vitality, and form a kind of brand and sustainable development National Games culture, and thus, bring prosperity and promotion for our competitive sports' development.In this paper, through crawl along this new idea and new change of the Eleventh National Games, take the actual expels about the Qilu culture melt into the organization and conduction rocess of Eleventh National Games. Through the follow-up investigation, the participation in the relevant works of the Organizing Committee departments, access to documents, expert interviews, field visits and summary, provide the basic for the National Games reform and innovation. At the same time, through the National Games process set up system, achieve the combination evolution of analytical hierarchy process AHP group decision. Hope for the future of the Games cultural brand building and effective method of evaluation guidance, make it fast and efficient development of comprehensive benefits to build strong brand sports events.In this paper, the conclusions emerging from the study are as follows:1. Qilu culture in the theme of the Eleventh National Games concept, emblem, logo, mascot, venue and the city appearance building, torch design and delivery, volunteers etiquette, clothing, administrative reception, opening and closing ceremonies, track culture, mass sports, and many have some degree of integration. Shandong distinctive element in the emblem, logo, mascot, venue construction and other "hardware" is widely used. And Qilu spirit' include warm hospitality, thoughtful and careful spirit all permeate into the "software" just like the administration received which is manifestated naturally.2. Through the survey, show that the theme of the 11 National Games concept, emblem, logo, mascot, venue and the city appearance building, torch design and delivery, volunteers etiquette, clothing, executive reception, opening and closing ceremonies, match culture, mass sports and other aspects, among all the evaluation of the extent about every aspects' intergration with Qilu culture, the publics who choose a high integration (that is assessed as "high" and "highest") are averagely more than 70%. Foreign guests, whose praise degree about the intergration is more than 87%, all than reflect the cultural brand-building results about 11 National Games.3.The 11 national games meet as Qi and Lu culture, improve the effectiveness of national cultural development and protection of culture, promoting the economic and social benefit, meanwhile, Qi and Lu culture to set up national sports event for the brand providing a great rich local cultural tradition.4. In order to the analysis results of the questionnaire from experts, it can be drawn the size of extent's rankings about various aspects' integration with the Qilu culture. Among them, what integrated both in organizing and reception, the news media, volunteers', clothes are in the top four, that highlight the subtle influence of the Qilu culture spirit dung the whole operation of 11 National Games. Ranked fifth, sixth and seventh are the opening and closing ceremonies emblem, logo, mascot and venue construction, which describes the highlight effects of ShanDong elements'mutual fusion in the way of culture explicit under the physical state and culture.5. AHP group decision-making in the chromatography analysis, builds the evaluation system about the achieve integration of Qilu culture and 11 National Games, which the phase combination both in qualitative's and quantitative's evaluation. Culture as the "soft power" of the National Games, is the invisible resources which can give it vitality and attractiveness and it also is an important part during the follow-up development strategies of the National Games.