Interpretation Of Pairs Of Great Importance In The Domain Of The Village Culture

With the advent of medializing society, the correlation between mass media and our society has reached an unprecedented degree.Thus, mass media becomes one positive and important force in society constructing. By such overwhelming penetration of mass media, minority regions is experiencing the impact and baptism of medializing. Under such circumstance, people's ideas, daily lives and even social systems are undergoing significant changes. Qingkou, villages of Hani minority in Ailao Mountain, have received tremendous concern and become the important presentee in many film and television media because of its unique natural landscape, cultural resources and folklore and tourism development in recent years.This essay interprets the Qingkou village culture within image communication by two different fields of vision. By investigating the social changes and media existence and development of Qingkou villages in recent years, this essay analyzes the Qingkou culture and its indications presenting in different types of images and discusses the process in imaginating and constructing the presentation of minority culture by television and film media. After interviewing as to collect the different attitudes and recognition generated in reviewing those images presenting their self-culture by villagers, the arthor argues the self-consciousness in their village culture.By the interpretation in two different fields of vision, this paper advocates that, in the process of television transmission, we should focus on minorities'own ethnic and cultural consciousness as to analyze the inheritance reconstruction of the minority culture in the context of medializing society.By analyzing Qingkou case as a research path, this essay studies the process of using and communicating minority culture in mass media and indicates that the holders of minority culture do have awareness and consciousness to their self-culture and have the capacity of using and interpreting media instead of accepting all the production yielded by mass media passively. These approaches and ideas can be extended to the theory consideration between mass media and the the minority culture research.