Research On The Image And The Reality Of College Students Village Official Mediacontrol

Year 2013 was known as the hardest job of China in the media, while the proportion of employment in the public service jobs has hit a record high this year, appeared in the 1990 s, "Student Village offical" of this group, in recent years, becoming a graduate hot words quarter. According to "Beijing Youth Daily" reported that only 2013 data to show that Beijing final year students apply for enrollment in the Student Village official than in recent years show a surge state, more than 16,000 people have signed up to compete 2400 quota of 9000 compared to 2012 people, an increase of nearly 80%, the overall competition by 2012 the ratio is 2.9: 1 liter to 6.6: 1, the heat is evident. In addition to the impact of policy-oriented, the media coverage of this group affect a large proportion of its heat in the process.Media has a real role in the reconstruction, the media image of a group because of agenda-setting media affect the audience for this group of knowledge and understanding. With the mass media has grown, expanding forms of communication, the media image of a group also will be rich, however, the mass media but still can rely on the opinion of its own leadership, spread the image of a special group of mimicry through the media framework.However, the policy of the Student Village tilt and media description of this group as the media really want? Mass media to convey to the audience, "Student Village offical," the image and reality of this group state whether there is a gap? Student Village official itself is how to treat their own job after job of it?In this paper, the use of comparative analysis of the 2014 Youth Online website reported on the Student Village offical analyzed, summarized CY media group reported the Student Village offical image. In the process of preparing the subject, the author through field interviews, visits, research, etc., in-depth work of the Student Village offical line, of their work in their respective positions, and living conditions. By contrast with the reality of the state of the media image, and found that "Student Village offical" in the image and the reality of the state of the media have a certain gap; resolve the contradictions of the main reasons behind the trend of state policy and the reality is that state of development gaps; summed up the mass media must be objective, comprehensive report "Student Village offical," the reality state, when the facts contradict the policy orientation, the media reported that the topic should be fair and complete.