The Study Of Non-material Culture Heritage Tourism Experience Quality

"Experiencing economy"is the fourth stage which is behind of agricultural economy,industrial economy and service economy, It emphasizes design of service stage and consumer's participation, At the same time, It creats consumers'happy feeling in the process of consuming, In order to make consumers make payment for it ,It's character is personalize of consumer's demand .While non_material culture heritage is valuable resource, it accumulates copious Chinese traditional culture. Because of its high value of art, It is also tourism resource .However, in the process of developing non_material culture heritage tourism, protecting non_material culture heritage is badly in need .Appearance of"Experiencing economy"offers new angle for developing tourism and new train of thought for non_material culture heritage tourism. How to make non_material and tourism keep sustained development in the"Experiencing economy", researching into the non_material culture heritage tourism experience quality will be very important.The paper mainly uses theory combine with practice, The first, introducing choice background of the paper, and reviewed internal and external tourism experience researches,non_material culture heritage tourism experience researches and tourism experience quality research ,and putting and summing up them in good order ,pointting out research meaning and aim of the paper, At the same time, making the research train of thought and technology route clear. The second, by way of differentiating tourism experience,non_material culture heritage,tourism experience quality, It sums up related theories, such as tourism expectation theory,tourism motive and tourism satisfy theory The third, on the basis of previous researches, The paper analyzes non_material culture heritage tourism experience quality from sides: non_material culture heritage itself,tourists and place of non_material culture heritage, whose aim at putting forward hypothesis of non_material culture legacy tourism experience quality measurement system. Finally, setting Gannan opera as an example. Expound Gannan non_material culture heritage tourism and problems ,by way of designing investigation paper and introducing investigation choices of samples, and deal with the data, and use components analyze to choose indexes of non_material culture heritage tourism experience quality measurement system again, and under original hypothesis model situation generalize better correlation components; on the basis of this ,make the system perfect. Finally, draw the conclusion, and point out shortage of the paper and look forward to the future.