Construction Of China's Cultural Soft Power Stage Problems And Countermeasures

Cultural soft power is the early 90s of last century by the American scholar Joseph ? Naiti out, although scholars from various countries on the cultural connotation of the concept of soft power are not the unified, however, proposed the concept of cultural soft power of our national security strategy of providing a full new perspective. Since the reform and opening up, although the overall strength of our country has been ranked in the world, but we can not objectively analyze our soft power in Western culture, there are still a large gap between the developed countries, resulting in the reasons for this gap there are of course many factors in history But more important reason is we do not have the soft power of culture to the national strategic level to reflect the overall national strength.China is to complete the historic task of national rejuvenation, building cultural soft power is an unavoidable problem, but now we build the soft power of culture, there are still many problems, such as: large number of traditional cultural resources are not well protected and development, "China model" there are many needs for improvement, a good international image of China has not yet fully established in the international community and so on. As a rising power, we have recognized the cultural revival of soft power in our nation the importance of the process, the party in the congress report clearly stated the construction of cultural soft power as an important task that we have to improve our culture soft power into the central decision-making level. And in practical action, we also gradually be implemented into the central decision-making, for example, in recent years we are strengthening the protection of traditional culture and mining, efforts by various means and channels to establish a good international image, and we are adjusting system of cultural industry , and strive to further emancipate the productive forces, culture, and strive to produce more excellent works of arts and culture, to meet the growing cultural needs of the people. All this will be our strategy for the implementation of building the start of cultural soft power.