To Research Consumer Behavior And Consumption Trends Of Shaanxi Baorong Chanba Football Club Fans

To understand the Shaanxi Baorong Football Club fans consumer behavior and consumer trends, fans meet the consumer demand, promote the prosperity of the city of Shaanxi ball. In this paper, Shaanxi Chanba Football Club fans as the research object. The main questionnaire was used to investigate and study consumer behavior and trends, draw the following conclusions:1 The most of fans of chanba club are male, About 80%; Most of the young fans, accounting for about 60% of the total number of fans; occupational distribution of the fans are more diverse; most fans are lower-middle consumer class, has a strong desire to buy and some purchasing power; fans generally high level of education, has a strong cognitive abilities. So I put the club's target market defined as:"18-39 year old men fan".2 Chanba fans buying tickets have some way:on-site booking, supermarket booking, telephone booking, Internet booking, at the door have the largest proportion,accounting for 62.60%.3 Only 40% Chanba fans saw the club scene more than half of the game, fans watching with strong randomness; most of the fans watching games with friends, sixty percent of fans watching games by public transport. most fans watching games because of " like football games", "cheer the local team", "feel the atmosphere"; But not to watch games was mainly due to "the players pretended to play, the referee is not a good judge", "the team have poor performance" and " not have time and energy."4 Sixty percent of the fans like the team logo design; half of the fans think the design of game suits in not good. more than ninety percent of fans think the club should make wolf as a mascot; Most fans are willing to spend to the club store.5 Chanba fans mainly through the Internet, TV or TV ads to know the information; eighty percent of the fans occasionally or frequently visit the club's official website; sixty percent of the fans do not know how to become a club member; seventy percent of fans do not understand the distinction between members and non-members.