Analysis And Study On Mistakes In Public Relations’ Dissemination Of Chinese Tea Culture

Chinese tea culture, which has a long history and contains many elements of Chinese civilization, is an important representative of the Chinese traditional culture. In modern times, with the development of Public Relations, Public Relations dissemination is playing an increasingly important role in the means of communication. Therefore the Public Relations dissemination of the Chinese tea culture has important practical significance. However, there are a lot of mistakes in process of Public Relations dissemination of the Chinese tea culture. Through in-depth analysis and research on these mistakes, experiences and lessons can be summed up based on the past cases, and more effective ideas and solutions can be proposed for the Public Relations dissemination of the Chinese tea culture.This thesis is focused on the Public Relations dissemination of the Chinese tea culture. In the first place, it describes and analyzes the current situation of the spread of Chinese tea culture domestically and internationally, and summarizes its characteristics. In the second place, it analyzes the existing mistakes in the dissemination of Chinese tea culture domestically and internationally in depth. Finally, it proposes solutions to the above-mentioned mistakes.During the analysis, this thesis is not restricted to the positive and one-sided study against the Public Relations dissemination of the Chinese tea culture which is the same as the one in the past. On the contrary, this thesis accomplishes reversed but comprehensive summary and study based on a large number of existing cases, and then summarizes the mistakes in existing Public Relations dissemination, afterwards, systematically raises some possible solutions to these mistakes, and attempts to make promotion for Public Relations dissemination of the Chinese tea culture to a certain extent.