Study On The Dissemination Of Clothing Language Symbol

The history of mankind is a history of the creation and use of symbols, while symbols of human thinking and behavior are the representative features. As an important non-verbal symbols, clothing is an obvious cultural product and cultural phenomenon. With the historical precipitation, many apparel clothing language symbols are invariably marked by the mark of the times. Not only does it reflect the unity of material culture and spiritual culture, emotional aesthetic externalization within the body, but also people’s life custom and the esthetic idea in some extent the perspective of a particular social, political, economic and cultural structures."Signifier" and "meaning" which Saussure put forward while talking about the concept of the nature of language symbol."Signifier" and "meaning" in Clothing language symbol becoming much more various with the changing of language environment.Clothing symbols play a crucial role in non-verbal dissemination. Communicators use clothing language symbols to expressing the abstract invisible ideas, so that audiences can make this reduction " translated" into invisible concept based on their knowledge of the clothing language of symbols in the "reading" process,, in order to conducting an effective and comprehensive information communication.1960s, also called "shaking era", whose costumes are selected as the object of this study.1960s was rapid changing and strongly representable era in the20th. Vietnam War, the civil rights movement, a variety of political thought, the Cultural Revolution brought a severe impact to the world’s political, economic, cultural, and providing aging feeling source material for the study of clothing language. In this context, such as miniskirts generated, space suits, Chanel suit, coated fabrics, Chinese tunic suit with blue, gray, black color, etc. are all powerful finale in costumes language symbols. Therefore, the writer uses the pictures, texts, videos questionnaires and other information in1960s as a starting point, in order to get a comprehensive interpretation of the meaning of clothing language symbols. Exploring the costumes language symbol sand its spreading has a positive theoretical and practical significance. The writer uses aesthetics, psychology, dissemination studies and other interdisciplinary to get a comprehensive interpretation of the meaning of clothing language symbols. It helps communicators understand and grasp the clothing language symbols, rational use of non-verbal clothing symbols to help or instead of the language spreading. It makes the correct and effective information to be transmitted to the audiences, which has a positive social significance.