| Wine cultural tourism is a new fashion in the tourist industry. White spirit, which is a unique production of Chinese nation, has a long history and rich culture, closely relating to the national lives. Compared with wine cultural, which is growing vigorously at home and abroad, white spirit cultural tourism remains at the initial stage. With the improvement of income and development of tourism and liquor-making industry, promising future of white spirit cultural tourism is enormous. At present, tourist experience of white spirit cultural is superficial, but connotation of white spirit cultural and era background of experience economy decide that white spirit cultural is bound to proceed with deep development of tourist experience. As a result of the initial stage of white spirit cultural tourism, the academic research on white spirit cultural tourism is seriously deficient. Under the circumstance, this paper does research on the white spirit cultural tourism.This paper is based on literature analysis and field research, adopting cross-cultural comparative analysis, qualitative and quantitative studies, and combining multi-disciplinary correlation theory,such as experience economic theory, RMP theory, tourism experience carrier theory, to make a thorough inquiry on development model of white spirit cultural tourism. Furthermore, a case is used for verifying scientificalness and operability of the development model.Research conclusion follows, based on the correlation analysis, this paper forms RME model of development of white spirit cultural tourism; by the empirical research of Fenjiu culture tourism in Xinghuacun, Shanxi, the RME model is proved to be feasible and practicable. In the RME model, R means resource analysis, which is the basic of exploitation of scenic region; M means market analysis, which is the background of exploitation of scenic region; E means experience analysis, which is the core of exploitation of scenic region. |
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