The Costumes Brand Display Design Of Tujia In The Southwest Hubei Province

This article base on the perspective of clothing display design and the brandstrategy development, through the market survey of the abroad and inside nationalclothing brand and compare with the reality of display, discussing the impact ofnational clothing display design to the sale of the clothing. So as to, summary thepoints that we should follow when we design the national clothing displays. And richconnotation of the national clothing brands, access to the idea that how to make thedisplay more culture features, and get the way that how to combine the national withthe modern, making the national clothing culture resources benefits.In thedomestic,the studies of fashionable dress culture in the western Hubei were less. Theclothing display will play a more and more important role.The article would tell us inwhich way could enhance the brand competitiveness and whether the display designcould precise the connotation of national clothing brand.The article research the valueof display design,how to handle the psychology of consumer and it is valuable tomake the Tujia ethnic minority clothing culture industrialization.