| Tujia embroidery is an important intangible cultural heritage of Hunan Province and an important part of Chinese traditional handicraft and Tujia culture.It,together with Tujia brocade and cross-stitch,is called "the three great handicraft skills of Tujia women",and is a representative of "women’s red" skills,which contains Chinese traditional skill culture and craftsman spirit.This skill has been handed down to the present,with the vigorous development of cultural tourism industry in Zhangjiajie has become an important part of the local cultural industry economy.The popularization and development of the new generation of Internet information technology and new media technology represented by 5G has accelerated the innovation and replacement of digital communication modes.As a traditional handicraft,tujia embroidery is in urgent need of using digital communication means to intervene in its protection and inheritance.With the promotion of relevant departments at provincial and municipal levels,Tujia embroidery has preliminarily explored the integration of the new format of live broadcasting on the online communication platform for cultural poverty alleviation,built a digital communication platform with the help of the government,and carried out dynamic synchronous sharing of skills and resource integration by using modern scientific and technological means.At present,the development of tujia embroidery inheritance path must face a broader market,with the help of the digital platform for the spread of convenience,broad,timeliness for the transformation of art development have the effect of a new engine and accelerator,break through the current restrictions such as location,time,media,release the potential of tujia culture,build a new generation of traditional art scene.From the scene of tujia embroidery and digital communication combined with the feedback data of various channels,actively improve the tujia embroidery brand,develop tujia cultural products,realize the integration of ethnic cultural advantages and regional industrial development,and explore a modern survival path of efficient development for the innovative protection of intangible cultural heritage.This study tries to combine the present stage of tujia embroidery development present situation,for the development characteristics of tujia embroidery,artistic creation,content creation theme,and so on and so forth and analyzed,and then to contemporary tujia embroidery art in such aspects as art,dress and gen industry application path and the design method has made the detailed summary and analysis,For the tujia embroidery and the same type of intangible heritage traditional skills to explore a suitable path for modern development. |