Comparative Analysis Of Social Regulation Tools In Food Safety (Supervision By Public Opinion) At Home And Abroad Based On The Theory Of Regulation

Purposes of study:Food safety related to the broad mass’s health of body and safety of life, related to thehealthy development of the national economy and the harmony and stability of society, related tothe image of the country and the government. With the continuous development of economicglobalization and regional economic integration, the international food trade is growing.However, the frequent occurrence of food safety crises, food security has become a focus ofconcern in the domestic and foreign trade. By contrast analysis of public opinion of the publicfood safety crisis in the United States, Britain, Japan, in order to further improve public opinionof the public food safety crisis. Through statistical analysis and the empirical study，analysis thelack of supervision in public opinion in the public crisis of food security and give the improvingprogram. Focus to build the framework of public opinion supervision in the public food safetycrisis, in order to advance the reform of food safety regulatory system.The results of this paper has a very important theoretical and practical significance, forimproving and enhancing people’s quality of life, protecting the health of the public, maintainingsocial stability, increasing the economic strength of society and the promoting international foodtrade.Methods of study:This paper，based achievement exist in home and abroad, the theory of regulation asbackground, start with the tools of social regulation, use the historical literature research andhistory comparative ways to comparative analysis the public opinion of the public crisis of foodsafety at home and abroad. Using empirical analysis, Excel database, qualitative analysis ,SWOT analysis method, experts discussion and so on, studied the existence of empirical inquiryof supervision in China’s food safety social regulation tool for the public crisis of food safety. Onthis basis, design the framework of public opinion in the public crisis of China’s food safety, andprovide an integrated dimension of the new food safety supervision perspective.Results of study: PartⅠ: Comparative Analysis of public opinion in the public crisis of foreign foodsafetyThis article think that lead to public food safety crisis, the reason, comes down to in the end, arethe supervision by public opinion not in place, media and other opinion media not actively, noteven play a role.PartⅡ: An Empirical Study on China’s food safety crises in recent years publicopinion1. Supervision of food safety issues. First, the supervision of public opinion is relativelycomprehensive. Second, time is continuous. Third, the number of supervision basically reflectsthe seriousness of the problem reported. Four, the report inadequate supervision would misleadthe public judgment on the seriousness of the problem.2. The major media implement public opinion in public food safety crisis. The larger mediasall have implement the public opinion supervision about food safety crisis,.3. Regional information in the public opinion supervision public food safety crisis in theimplemented process. First of all, the number of supervision events in the developed areasincreased significantly than the number in common areas and underdeveloped areas; the numberof public opinion supervision events, in Beijing, Guangdong and Shanghai is significantly morethan in Hong Kong, but can not be said they have the perfect public opinion system of foodsafety crisis than the Hong Kong public has.PartⅢ: public opinion Empirical Study of China’s Sanlu milk incidentStudy the advantages and disadvantages of public opinion in China. Advantages: to make upfor the lack of supervision by public opinion in the conventional public food safety crises; tostrengthen the awareness of food safety crisis; to motivate people to participate in thesupervision of the food security crisis; inadequate: ignore the basic principles of public opinion.PartⅣ: On the basis of comparative studies and empirical research built theframework of public opinion in the public crisis of China’s food safetyUnder the three framework of laws and regulations, media interaction, information sharing arecompleted, followed from the dealing with in the strategic level, the legal system, administrativelicensing models, hierarchical classification guidance, define the nature of the incident, publichealth alerts, the crisis of communication, information transmission channels. Open mechanismof the intelligence and news terms caliber in ten areas, analysis, research, and build a frameworkof supervision by public opinion in the public crisis of China’s food security.Conclusion of study:The first part: According to characteristics of public opinion of foreign food safety crisis:1. Media, government and public combine together, play the oversight; 2. Focus on the creation of incentives and reporting system, let crises to be stop in the bud state; 3. Carry out unpaideducation about the knowledge of food safety. Promote law knowledge of food safety, In order togive the strategies for the public opinion of China’s food safety crisis.PartⅡ: empirical findings1.Supervision of food safety issues. (1) Gradually strengthen the supervision of other foodsafety issues, to prevent food safety crisis, similar food additives, once again a major outbreak.；(2) Suggested that the supervision by public opinion should be to maintain continuity.2. The information of the major media implemented public opinion about public food safetycrisis. (1) Improve the coverage of public opinion, expanding the channels of public opinion,combining the mass media and specialized media supervision by public opinion; (2) A full rangeof public reports of the crisis of food safety, exposure and monitoring guidance.3. Regional information of the supervision by public opinion in public food safety crisis inthe implemented process. (1) Proposed to perfect the system of the underdeveloped areas ofreporting and oversight of the food security crisis, innovation mode; (2) Focus on rural,grassroots, the people, serve the national majority of the people; (3) Recommended thatmainland study and research the experience of Hong Kong. Improve the supervision system andstrengthen supervision, and clear monitoring process.PartⅢ: Further improve public opinion about China’s food security crisis. (1)Implementing the principle of open and transparent；(2) Report timely；(3) Set up a sense oftrust in the whole industry；(4) Media reporters should be the proper use of power.PartⅣ: Built the system of public opinion in China’s food security crisis. Form dealingwith at strategic level, the legal system, administrative licensing models, hierarchical guidance,define the nature of the incident, public health alerts, the crisis of communication, informationtransfer channels, the information disclosure mechanism and News terms bore ten aspects, tocontribute for ensuring food safety, human health and the stability of society.Innovation of study :In China，public crises of food safety occur from time to time, under the co-existence ofmarket failure and regulatory failure, which revealed a variety of deep-seated contradictions.There are many studies which focus on public food safety crisis or public opinion studies, butmaking these combined organically, and designing the framework public opinion in the publiccrisis of China’s food safety, which is still rare. How to deal with national conditions, under theestablished institutional framework, study the food safety regulatory road, which should haveChinese characteristics. This point is that this paper seeks to innovation.