Research On Optimization Of Network Public Opinion Management In Large Public Hospitals

Network public opinion is a new form of social public opinion with the advent of the Internet era,Tiktok,Kwai,We Chat official account and other new media platforms have developed rapidly in recent years,forming a new pattern of "melting media" with traditional media.In this context,the network public opinion has gradually replaced the traditional forms of petition,media complaints,etc.,and has become the social public opinion category with the largest number,the fastest transmission,the strongest explosive force and the greatest influence.Therefore,the management of network public opinion has been attached great importance to by all levels of management subjects.The report of the 19 th National Congress of the Communist Party of China listed "prevention and resolution of major risks" as the first of the "three major battles".It specially pointed out that "it is necessary to speed up the establishment of a comprehensive network governance system and promote the governance of the network according to law",which has laid the keynote and direction for the network public opinion management in the current ideological work field.Among all kinds of government,enterprises and institutions,large-scale public hospitals,due to their special nature of work,are prone to conflict between doctors and patients,and have always been the "high incidence area" of various public opinions.Among them,the network public opinion with its strong emotional,potential explosive and strong hidden characteristics,put forward higher requirements for hospital network public opinion management.Shanghai a hospital is a third class a public hospital.There have been several influential network public opinions in recent five years.Due to the lack of management concept,mechanism and method,hospital a has been fragmented,inefficient and formalized in the past few years.The holistic governance theory can solve this Governance Dilemma,especially its characteristics of "common demand orientation","information technology application" and "horizontal cooperation and coordination",which is helpful for hospitals to innovate network public opinion management mechanism and better face the challenges brought by network public opinion.Specifically speaking,the hospital can use the theory of holistic governance,according to its concept,requirements and management tools,formulate and implement specific optimization countermeasures from the aspects of system formulation,staff training,information construction,Department linkage,PDCA cycle,etc.,so as to clarify the common goal orientation,strengthen cross departmental communication and cooperation,reasonably use modern information technology,and initially form a replicable Optimization strategy of network public opinion management in large public hospitals.