Yunnan Province Integrated Traditional And Western Medicine Hospital Development Strategy Research In New Medical Reform Situation

The year2009witnessed the beginning of a new round of healthcare system reform in China. Under the new healthcare policy, public hospitals must give full play to their functions in public welfare in order to bear the responsibilities in public health, basic medical care, preventive care, and drug regulations by the government authority. In such circumstances, health care institutions and communities express a variety of views, opinions and attitudes. As a Provincial Hospital Integrated with Chinese Traditional and Western Medicine, it is very urgent for us to take the favorable opportunity of the new round of medical reform and find out a new way for rapid and better development, which has undergone a difficult situation for double decades.Such kind of challenges and opportunities are brand new for us. The development of the hospital calls for a clear orientation and a long-term goal. To get to the goal, the hospital must finish the formulation of its development strategies to meet needs of its rapid growing under the new circumstances. In this paper, the author, through thorough surveys, analyzes the experiences in improvement of hospital management and hospital strategy-making practiced home and abroad, dissecting the effects of the new Reform Policy on the Chinese Hospital of Integrated Traditional and Western Medicine, probing into the potential challenges, opportunities and situations, further detailing the performance contents of New Medical Reform in Integrated Traditional and Western Medicine hospital. On this basis, the author puts forward the idea of formulating the developing strategy of the Provincial Hospital of Integrated Traditional and Western Medicine under the guidance of scientific outlook on development. With the developing strategy, the hospital should lay a solid foundation for the sound, rapid and sustainable development by creating the new model of internal management and by implementing such strategies as talent development, management and administration, hospital cultural, and brand management.