Taste Culture

This article explores the relationship between human’s taste mentality of nationality feeling and design of Packaging. The article studies the development direction of Packaging originality from psychology especially angle of society psychology and design psychology ,it affects human’s taste demand via study different characteristic of society, age, individual, which achieve the aim to lead of Packaging Design future development way. And then impress belongingness of national on the market of Packaging Design , increase added value of culture. It sums up thinking direction, application technique and embedded feasibility of emotions of nationalism packaging originality.This article is made up of five section to dissertate. It defines the relationship between design and science at first,confirm the function and position that psychology’s influence for packaging design; Secondly,it sums up the similitude points and otherness points of general packaging exposition from the angle of social psychology, which gives powerful attestation of social psychology toward design influence,and makes a matting to the following section; Thirdly ,it divides 6 section to analyze the influence of emotion mode which can attract human’s eyeball, moves human’s heart to packaging design; and expounds application way of the emotional taste mentality apply to modern packaging design; and advocates that recognize humanism solicitude,do people oriented; then it summarizes the future development stratagem of packaging design in geist consumption times; Finally, the ariticle summarizes the characteristic of“national emotion taste mentality”in packaging design and influence of future development way.