The Application Of Interesting Elements In Packaging Design

The development of packaging design is closely related to the continuous improvement of innovative plane decoration,continuous updating of new structure and continuous innovation of new technology.Cognitive psychologist Donald had put forward the emotional design point of view of "design the fundamental starting point are all designed to impress the heart",which requires the design needs to be human,full of emotional design needs to be done.The success of a commodity is inseparable from the emotional design,interesting elements are prominent performance of emotional design,excellent interesting packaging design can be more accurate expression of the commodity culture idea and personality characteristics.Therefore,the packaging design of interesting elements is the first spokesperson of the product,which promotes the development of products and promotes the sales of products.Brand personality is an effective way to convey product attributes or quality,which can help to establish various emotional ties and connections between consumers and products?.Emphasize brand packaging in this subject tonality and personality is the most intuitive visual through the interesting elements to people feeling point of view,and will be fun elements from aspects of the concept,meaning,properties,a comprehensive analysis of interesting elements in packaging design practice into the packaging of the product packaging,the concrete content includes: interesting elements containing in the packaging design,principle of design and color design;The interesting element gives the research meaning of the value added,emotion and so on.Through to the consumer demand investigation and study,91.67%of consumers buy selectivity will be affected by the appearance of packaging,including children,and 90%of young women to be the subject location of consumer groups.From the concept of emotional design completed the brand "Week Eight" cookies interesting graphics,colors,font format design,finally shows the brand packing box,packaging,posters,and three folding.