A Research On The Application Of Chinese Calligraphy And Ink Elements In Poster Design

With the development of our society, new ideas and thoughts have emerged everyday.Nevertheless, it is widely accepted that in order to maintain its vitality, poster designmust base on the local culture. For Chinese design, it should integrate traditional Chinesecultural elements with up-to-date foreign design styles to create a globally recognised’Chinese design’.Therefore, it would have significant practical contribution forsystematically analyzing the application of Chinese calligraphy and ink elements inposter design.The aesthetic attributes and characteristics of calligraphy and ink elements includethe lines with movement feeling, the text models with beautiful shape, and the innerbeauty of "qi" and "force". It also contains the aesthetic feeling of colours and emotions.All of these are important for the presentation of posters.There are several considerationsfor applying calligraphy and ink elements in poster design. The features and structures oflines and ink in calligraphy should be carefully designed and their relationship must beconsidered. Besides, the national characters and traditional cultural elements should beintegrated into the poster designs. All above methods are the fundamental way to applycalligraphy and ink elements into poster design, which will eventually improve thequality and emotional contains of the design.