Research On Application Of Retro Elements On Plane Poster Design

"Retro elements" have a long history, retro art in art history is not a new form of art,it is very common, it can be found whatever China or abroad. Retro elements is a kind of design symbols which based on the old, combined with the new.When retro elements applied to the design,it become to be a creative technique in art field. Today, world is a big environment that economic integration, information globalization and cultural pluralism.Different values, different ways of thinking, different cultural values all in the background and they collide each other and influence each other.In the creative field of graphic design, a variety of cultural elements also collide and interacted each other, traditional elements and modern elements co-exist, the mix of fashion and history, the integration of different ethnic and cultural factors, design, a variety of cultural elements results blend in the design field.Throughout the history of design, especially the history of Chinese art and design, it can be found the economic development impact on the development of art and design, and cultural exchanges is also benefit at the development of economic and plays an active role. Among three parts,they are complementary relationship. Because of the retro elements are the results of the exchange of a variety of cultural collision, it is characterized not only emphasizes the history and modernity co-exist,National and innovation combined, but also absorbed and learnt from foreign cultures.It promoted the communication between countries.For the development of a country,the prosperity of the nation, it is necessary to inherit national traditional culture heritage and the courage to blaze new trails, absorbed the essence of the foreign culture, to promote the cultural heritage and innovation between countries. As a kind of art and design creative techniques, retro design has opened up a variety of culture and art space, with the art form of the various elements interact, it shows a new art expression which would be more emotionality and more open.In the era of substance diversified, the design are more highlights at the diverse and multi-level value orientation. The poster design is an important part of graphic design, convey information through the points, lines, images, text composition. The poster design is usually in the form of posters or posters, it belongs outdoor advertising and calls as "instant" street art in foreign countries. Characteristics of street art with the times and trends,the epochal character of retro elements make the graphic poster design linked together.Retro elements is a kind of design language with the innovation of the composite,it fused the precipitation of the history and modern fashion, with the old and new, traditional culture and new trends of thought in the collision friction.It is not a simple replication or simply misappropriation of foreign culture, It reframing based on these design languages and composed a new art form.