Study On Cultural-creative Park Tour Operators Model

Since the beginning of the21st century，with eapid rise on a global scale,thecultural-creative industres has developed into the core centent of a regional soft powercompetition and an important factor in regional and urban economic radiationeconomic radiation and driving force. And has increasingly become the strategicorientation of economic and social development of a country or city.As the fusionproduct cultura-creative industries and tourism industry and a new model of thedevelopment of tourism industry, An important breakthrough for tourism industry inthe new period to achieve the transformation and upgrading.And now, China’s tourism industry has entered a critical period of transformationand upgrading. As an important measure to promote transformation and upgrading ofthe tourism industry, Cultural industry in China has been the universal attention. Topromote the development of cultural industries, China has published the “CulturalIndustryPromotion Plan (2009)”、"CPC Central Committee’s decide about the issuesto deepen cultural restructuring, and promote socialist cultural development andprosperity "、“Thenational ofcultural Change and Development Plan”and " Ministry ofCulture’plan to double the cultural industries in "12th Five-Year" period” series ofpolicy measures, planning and decision, This marks the development of culturalindustries has risen to the national strategic level."CPC Central Committee’s decideabout the issues to deepen cultural restructuring, and promote socialist culturaldevelopment and prosperity " proposed integration of development, we should activelydevelop cultural tourism, and to play a role in promoting tourism on culturalconsumption to promote cultural industries and tourism, sports, information, logistics,construction and other industries. With the active promotion of all levels of government,as an important carrier of cultural-creative industries and an important way to developcultural and creative tourism, cultural and creative parks have achieved unprecedented development in China.In this opportunity, East Chengdu Music Park was converted from Chengdueastern outskirts of the old industrial zone covers an area of380.83acres of formerChengdu red tube plant production area by CMG with the commission of Chengdugovernment. East Chengdu Music Park is the first set of music creation, production,sales, experience, consumer, industrial chain in one of the music themed entertainmentdestination, it successfully created a new model of cultural and creative tourismdevelopment and operation of the interaction of pairs of the owners of the musicindustry and tourism consumption and become a model of integration of thedevelopment of cultural-creative industries and tourism industry.Currently, Scholars for the study of the cultural-creative industries,cultural-creative tourism and the park’s operating mode is very mature and a lot ofresults has been made. However, the study, in connection with the characteristics of thecultural-creative tourism and from the perspective of tourism development ofcultural-creative park,on cultural-creative tourism park’s operating mode also lackingis also lacking. With the rapid development of China’s cultural-creative industries,vigorously promotion of the cultural-creative construction of the park construction allaround and the deepening of integration of the development of its tourism industry, thestudy of this topic has become essential.Based on the above background, on the basis of a summary of existing researchresults and according to the research needs,this paper furtherly analyze the connotation、property characteristics、development power factor、the main mode of Cultural-creativetourism and operator of the subject、 the main elements、 influencing factors ofcultural-creative park operation mode,and based on the theory of operation andmanagement、stakeholder management theory、 innovative industrial cluster theory、the new public management theory etc, Innovatively build a general pattern of thecultural-creative park tour operation mode.Take this mode as the theoretical basis,from the developer and operator of the principal, operations management frameworkand Unique project management model、music industry development model、parkcultural business model、tenant mix mode、marketing and branding mode and profitmodel under this operations management framework to start, deeply analyze the mainfeatures of East Chengdu Music Park operating model and its existing main problem,and put forward optimized countermeasures, in order to promote the improvement ofEast Chengdu Music Park’s operating mode and provide some reference for othersimilar places of cultural-creative tourism.