| "Phoenix-bird Font" was founded in Chu during the spring and Autumn period andthe warring States period decoration, animal type, Seal character joined the outline of abird, or a part of bird. After the “birds, phoenixes, Dragons and Insect Font" walkinghand: the impurity in the Yangtze River basin, and later even spread their influence inthe Yellow River. This combination of decorative text because the text and graphics,curve winds around too much causing the readers information on the obstacles indecline as the Chu were unified in the late warring States period. This barrier of theMillennium and beyond trying to semiotics, design arts, communication studies point toexplore this unique animal-shaped decorative font in the warring States period ofsymbolic value in modern advertising. This article from the design value, economicvalue and social value three demonstrates its importance in communication. Focus onrealization in design,"Phoenix-bird Font" modeling of design thinking behind andcontribute to modern advertising designers draw inspiration from traditional culture ismore than just a visual element as "the doctrine"."Phoenix-bird Font" and Chu family Phoenix Bird worship complex and the Wuculture constitute has its behind unique of geographical national sexual, and shunningevil omens thought and right symbolic of symbol significance, for modern advertisingdesign provides has deep connotation of symbol form; from economic angle, thisancient of decoration text not only just stay in art enjoy of level but by design meansmakes its for advertising service, for enterprise brings symbol support of while bringseconomic interests, due to its unique of culture connotation is Chu to enterprise cultureadded value of symbol relying on points; From a social perspective, the "Phoenix-birdFont" this silence to long font, in the commercial promotion of enterprise referencemodel characteristics, cultural symbolism and use symbols, advertisement of socialcommunication has also become a spreading vector of this ancient text of Chu, as ameans of advertising culture "Phoenix-bird Font" modern community recovery.Last this by on "Phoenix-bird Font" of solutions frame split separate seal characterand decoration parts two large components, using comparison method will"Phoenix-bird Font", seal character, and Kai for analysis summarized features, are"Phoenix-bird Font" configuration of main features: near3:1of long wide than, fontoverall is rectangular, difference Chinese characters square shaped of features; love online for curve changes of strokes features, sometimes appears line and curvecombination of form on curve of art charm maximize show; Add decoration, animalparts are sometimes also accompanied by strokes stressed the decoration practices oflocal semicircular in shape. In master above "Phoenix-bird Font "configuration featuresof Foundation Shang, to "Phoenix-bird Font " then design for core making has folkposter of exploration sexual practice, which design of difficulties is how overcomeoriginal "Phoenix bird book" text information difficult to General read of defects whileretained which Chu wind of mystery meaning us, by large of design attempts to camehas to simplified characters shaped for font model, seal character strokes of reference,and animal decoration shaped parts and font combined of design method. As a sampleto show how to use this Chu character in modern advertising design. |
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