Research And Exploration Of "New Sensory" Packaging Design

With the progress of science and technology, the improvement of people’saesthetic standards, packaging design has also been a comprehensive development.Protection of goods, convenient transportation, promote the sales of this basicfunction has been solved, Packaging design is moving in a new direction. Greenpackaging, packaging, packaging, ecological intelligent interactive packaging," a newsense of" packaging appears ceaselessly. This article from the" new senses" packagingdesign to study, explore" new senses" packaging design to the consumer ’s emotionalvalue." new senses" packaging is to break through the visual dissemination of thissingle way, Join the auditory, tactile, olfactory, gustatory, a full range of sensorypathways. Let the various sensory systems mutual participation, interaction, optimizecombination to arouse consumers’ emotion." A new sense of" packaging design fromhuman feeling, pay attention to the human experience value, emotional value anddevelopment.The article with "new senses" as a basic point, from the current packaging designproblems, put forward the "new concept of senses"." A new sense of" how to designbetter for packaging design services as a starting point, specific research" of newsenses" of various sensory factors on the role of packaging design. Study of newsensory packaging design consumer psychological experiences and emotional value,clarify" new senses" packaging to enhance the brand image and brand value.