The Hunchun Tourism Souvenir Design Research

Into the various regions of the new century, China’s tourism industry mushrooming development, tourist souvenirs as the one containing the value-added of the tourism industry, has been a large number of national attention. Tourism plays an important role in economic development, immigration and domestic tourism is booming, China is one of the world’s top five tourist, tourist souvenir market pro rate with the unpredictability of potential. The Hunchun beautiful mountains Kiyoiro, Mizusawa rhythm Smart, very rich natural resources, tourism has been the attention of the country and the neighboring countries. Tourist souvenirs as a branch of an economic industrial chain is bound to promote regional economic development will play an even action with the promotion of the development of related industries, the subject of tourist souvenirs positioning errors, development strategies, explore Hunchun the road of the development of tourism souvenirs. The design of tourist souvenirs to consider the local culture, unique and creative to meet the needs of different consumer groups in different countries and different regions. The Hunchun tourist souvenirs serious lack of geographical features, scenic sales environment does not pay attention, this is the root causes that lead to the Hunchun development of tourist souvenirs lag on tourism. The Hunchun tourist souvenirs surviving in rough shape, monotonous and poor, lack of brand shortcomings should be to enhance brand awareness, highlighting the geographical and cultural connotation. Tourist souvenir market you want to sync with the Hunchun tourism development, and become a strong pillar of the Hunchun tourism. The Chinese nation has a long history and civilization, the art of the various regions are part of this whole design study of tourist souvenirs only rooted in the cultural heritage of the region in order to emit a unique charm.This topic combined with the the Hunchun local abundant history, culture and unique in a single glance the three countries of the physical, geographical site, designed with the the Hunchun geographical characteristics of tourist souvenirs. Tourist souvenirs, and other crafts of the most essential difference is that it has a strong memorial, starting from the needs of tourists and the close geographical and cultural connotations linked together, and ultimately to grasp the group with the relationship between design and culture. The main content of the topics focused on the relationship between the Hunchun regional culture, regional culture and tourism souvenirs, the Hunchun tourist souvenir market analysis, the Hunchun development of tourism souvenirs strategy aspects to explore. On the basis of theoretical analysis, trying to Hunchun of souvenirs and to Regional Culture Relations breakthrough and innovation, some new ideas and theories.