Research On The Risks Of Financing And Investment In Cultural-creative Industries

In recent years our country encourage the development of cultural-creativeindustries, a lot of capital enter the industries in order to enjoy the national policy insuccession. Cultural-creative industry has a huge market space in the process of thedevelopment of cultural boom. Schumpeter, the thought pioneer of culture-creativeindustries’ development, points out that the basic driving force of modern economicdevelopment is not capital and labour, but the innovation of knowledge, information’production, dissemination, and the use of them. At present our country’ culture-creativeindustries is being the rapid development period, the investment research ofcultural-creative industries has become a topic of hot debate, and that how to takeeffective measures to control the investment and financing risk has great importance tocultural-creative industries.First of all, this paper conducted a comprehensive review about the study of culturalcreative industries and its investment and financing risk at home and abroad, finished andsummarized the related theoretical knowledge and research results, and expounded therelevant knowledge of structural equation model which model tool the article wouldused.Secondly, this paper identified and analysised the cultural-creative industries’investment and financing risk and its influence factor In the perspective of system,andsummed up their characteristics, and then the author made a detailed analysis on theinfluence of the cultural-creative industry investment and financing risk factor, in orderto establish the risk evaluation index system, and through the feedforward neural networkthe author had a forecasted about the risk degree of cultural creative industries’investment and financing risk factors.Then, on the basis of the above cultural-creative industries risk evaluation indexsystem and data collected through questionnaire survey,this paper established theevaluation of structural equation model about cultural-creative industries investment andfinancing risk, and then do the model testing to ensure the model conform to the actualsituation. And the model results was analysised and explained by the author. Finally, according to the above model analysis results, the author identified thespecific factors which caused cultural-creative industries’ investment and financing risk,and put forward the corresponding countermeasure about cultural-creative industriesinvestment and financing risks. And then the author summarized the innovation points inthis paper and the applicable scope of this paper, and pointed out the shortcomings, putforward the related field study in the future.