The Research On The Packaging Design Of The Chinese Folk New Year Picture

In recent years, governments at all levels and organizations to rescue,protection of the Folk New Year Picture Art and research work is concerned,many local Folk New Year Picture has been selected for the NationalIntangible Cultural Heritage, along with the rise of art collection boom, andlocal tourism development, the Folk New Year Picture enter the market as acommodity to be favorable. All this for the realistic circumstances of thisancient folk art, is undoubtedly a development opportunity. However, indeveloped commodity economy, the Folk New Year Picture to be based onthe market, in addition to features of goods has its own charm, also thereshould be matching with package.But, unfortunately is, Discovered through market research, currentlythe Folk New Year Pictures of packaging status was can worry, a lot ofgoods still is "no packaging" of State, even is has, packaging form also iscrude, modeling single, decoration most is copying and pieced togetherFolk New Year Pictures elements, ignores merchandise of features, willdifferent geographical, and moral of Folk New Year Pictures confusion, thisclearly is adverse the Folk New Year Picture development of, so needs tobe solution. Developed under the conditions of the commodity economy, byimproving and perfecting the packing, enhance the market competitivenessof the Folk New Year Picture, helping it to develop a wide range ofmarkets, need to study from the following areas:First of all, to analyze the Folk New Year Picture Art, focusing oninterpretation of art and cultural features of the Folk New Year Picture, isaimed at packaging design, correctly grasp the Folk New Year Picture Artforms, understanding its cultural context.Second, the investigation on the basis of the Folk New Year Picturepackage, summarizing its regular features and functionality requirements,select direction for subsequent packaging design strategy, understand themarket situation on the basis of clear packaging design on the developmentof the Folk New Year Picture realistic meaning.Again, comprehensive multidisciplinary knowledge, the developmentof a suitable for development and market demand, the Folk New YearPicture package design strategies, fusion of modern packaging design,combined with the semantics of the Folk New Year Picture Art, form,visual representation of specific packaging design.Finally, based on the spirit of the times, shallow understanding ofdevelopment trend of the Folk New Year Picture package, and two casestudies for design practice.