Reacher On The Application Of Dongchangfu Woodblock New Year Pictures In Package Design

Due to the long history and regional culture of China,Dongchangfu woodblock New Year pictures have rich theme content,primitive and simple craft features,primitive and simple craft and rich and colorful theme content,which have shaped the art language form of woodblock New Year pictures with extremely decorative meaning and form sense.The research purpose of this subject is to explore the inspiration of the art language form of woodblock New Year pictures to packaging design Through a large number of practical case studies,this paper summarizes the Enlightenment of Dongchangfu woodblock New Year picture’s art language form to packaging design,and uses these enlightenment to guide the later illustration creation practice.This topic mainly uses the literature investigation method and case study method,through consulting historical materials and case studies,to deeply understand and understand the art language form of Dongchangfu woodblock New Year picture.And use case study method to summarize the Enlightenment of woodblock New Year Painting in modeling language,composition language,color language,line language.Starting from the art language form of Dongchangfu woodblock New Year Painting,combining with the actual creation cases,study the application of Dongchangfu woodblock New Year Painting in packaging design and the inheritance of its cultural value.The innovations of this paper are as follows:1.This paper takes the artistic language of Dongchangfu woodblock New Year pictures as the starting point to study the application of Dongchangfu woodblock New Year pictures in packaging design.There are few research materials in this field,and the research angle is novel,which has certain innovation.2.Through a large number of excellent case analysis related to Dongchangfu woodblock New Year pictures,this paper summarizes the Enlightenment of Dongchangfu woodblock New Year pictures on packaging design,extracts the application method of Dongchangfu woodblock New Year pictures elements in packaging design,and guides the subsequent art creation practice with this enlightenment.3.Innovation of design concept: the visual presentation of contemporary Chinese packaging design must have the genetic code of our nation,and the revival of Dongchangfu woodblock New Year pictures is just combined with this,so as to make packaging design with Chinese characteristics and carry forward Chinese culture.