Research On The Subjective Consciousness Of The Fifth And Sixth Generations’ In The Nineties

The nineties is a period when Chinese society had a great transformation inpolitics, economics and culture. Especially after Deng Xiaoping’s southern tour in1992to establish a socialist market economy status, the consumering culture hasbecame a new cultural trend to affect artistic creative logic. As the product of goods,art and ideology, films are comprehensive reflections of sheering in social culturalcontest with perspectives from internal aesthetic sense and interpretation to externalreleasing,screening and consumering. Overall, the rise of consumer culture in the1990s makes the grand narrative of the1980s tend to disintegrate, and the themes oncollective, ethnic, class and history have turned to practice of everyday life. Emphasison alienation by the traditional art and moral inspiration by the mainstream ideologyhas diminished, while artistic creation in the1990s seeks to meet the mass’s aestheticappreciation.Based on the cultural background of the artistic production in China in the1990s,my thesis relied on consumer culture to analyze the effect of cultural transformationon Chinese films. Secondly, making use of subjective consciousness to analyze thefifth and sixth generations’ creative transition. In the process, I combine with culturalresearch, author theory and context analysis to research great amounts of the fifth andsixth generations’ films. I primarily analyze these films’ themes, styles and culturalidentities. Through the research, I conclude that the cultural context in nineties has asignificant impact on the fifth and sixth generations’ creators, and thus to complete myresearch by the clue of cultural context, consciousness and texts.