Peri-urban Rural Cultural Industry Development Path

The boost and expansion of Kunming’s urbanization process has brought unprecedented challenges and opportunities to the economy development of it’s surrounding villages.The Fubao Village which is located in the Chenggong New Developed Area has positively devoted itself to the Urbanization construction since 1970 s.It get rid of the traditional agriculture economy and started light industry like printing and packaging plants as township business.Since the middle of 1990s, it has used accumulated funds and experience to found the Fubao Culture City Co.,LTD. And the light industry was changed into cultural industry. Owing to the fast development, the Fubao village became one of the Ten Riches Villages in China. The successful experience which is full of further-study value is emulated and propagandized by lots of governments and enterprises.According to the further study in Fubao Village, the author has found that the Fubao Culture City resorts to the organization form of modern enterprise to discover the surrounding cultural resources like ancient Dian, ancient Kunming and Dianchi lake.Through getting the laws of economics,it founded the indoor hot spring water park, the "Futian Baodi"Water performances and the Chinese peasants’ Cultural Festival which are full of local characteristics. It promotes it’s competitiveness in cultural market though the help of government and media, the stable marketing channel(which is formed by the long-time cooperation with travel agency) and it became the Famous cultural enterprise group in Yunnan,the Cultural community in Kunming.Nowadays the cultural industry has become another pillar of the economy in Fubao village.With the arrival of China’s low carbon economy, the surrounding polluting enterprises are not accepted by the times any more.Green economy industry like those low-energy consumption, no-pollution Rural culture industry can not only fulfill development but also avoid pollution,and meanwhile protect and inherit the village culture.The Fubao Culture City resorts to the operating procedure of modern enterprise.uses accumulated funds and experience, integrates the region cultural resources,designs and develops the cultural products which is satisfied by Kunming people and develops the village cultural industry.All these actions are accord with Green Economy and sustainable development, which provides a choice for the surrounding villages to have a further urbanization for the development mode changing and for the sustainable development.