| In Shanghai world expo, some logos for national pavilions are perfect and appeal to audience.They represent the design lever of the world today. Whatever,there is a portion of the logo designis lack of beauty and value, having a bad effect on the state of visual communication. Therefore,communicate research and promote the design of the meaning is particularly important. Throughclassification,generalization and a comparative study to them,and by design semiotics theory,which related to language and semantics, the structure, with symbolic form vocabulary andforms,then the function of these logos has been dissected.Secondly, I quote symbols and notationtheory in western aesthetics,generalize the aesthetic characteristics of these visual symbols insome aspects of the theory, as a reference to such a type of the logo design law in currenttrend.Finally, we thus summary main points by which promote the effect of such type of visualsymbol communication. |
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