The Research Of Management Of Sixth Asian Winter Games In Changchun

In this study, literature, field visits, interviews, questionnaires, mathematical statistics and logical analysis and other research methods, the2007Changchun Asian Winter Games events operation of the resolution to event marketing as a case to focus analysis of the Asian Winter Games event management strategies for induction, and the operation of the Asian Winter Games events to sum up experience and inspiration, with a view to scientific and orderly management of sporting events provide a valuable reference. The main conclusions are as follows:(1) Changchun Asian Winter Games bid to host the event, event planning, organization and implementation, control and management and after the evaluation and management in China’s government administrative departments under the unified coordination of scheduling the operation, the most optimal use of available resources, effective products and related services to create events to achieve event goals and objectives.(2) Asian Winter Games events in government-led market development, development of a variety of marketing channels, and take tax incentives, incentives, return on equity, sign contracts and set up a dedicated marketing companies effective protection mechanism to ensure the realization of events and businesses win, so event organizers and sponsors to achieve common goals.(3) Study summarizes the Asian Winter Games management strategy:a dedicated event organization. hierarchical management, event development goals, improve efficiency, according to the relevant policies, appropriate treatment services, joint training check Network, focusing on improving the details, set the time concept, strict implementation plan.(4) The operation of the process according to the Asian Winter Games event analysis, study and propose the operation of the tournament experience and inspiration:the government to rely on, unified and coordinated event management; understand the situation of the contractor to build the brand characteristics of events; focus on the depth of market development, development a variety of marketing channels; step up publicity efforts to expand the impact of competition; enhance training of volunteers, volunteers to improve the quality of service.