The Study On College Students’ Love Consumption

Enormous changes have happened in the fields of politics, economy, culture and education when the present china is in the important period of society transformation and these changes are especially outstanding in the consumption fields of college students. It is known that modem college students are the main force in social consumption and also reflect China’s Social consumption model. Though modern college student’s love consumption behavior seems individual, it reflect how they see their outlook on life and value.To some extents, it is also a allusion to problems in modern society. So the thesis makes a study on college students love consumption behavior and focuses on college students’consumption education.The thesis adopts quantitative, qualitative and questionnaire methods to have a basic understanding on college students’love behavior. The author choose500students’that come from Jilin Architect And Civil Engineering Institute as the research target, meanulrle, the author also make a deep conversation with8students’to demonstrate that many problems are existed in college students’love consumption behavior. The study shows that college students’consumption has increased after loving mainly on entertainment, presents, etc. They pay attention to romanticism in form and will be influenced by social media, social culture, relationship and soon.Being influeneced by these factors, we should take necessary measures to create reasonable recognition in love consumption. We should intensify the outlook on life, value and love and set reasonable consumption ideas. Teaching self-education and improcing their own ability in college students’ sustainable development.