Investigation And Analysis On The Competitiveness Between The Fitness Trainers Of In The Commercial Fitness Club In Jinhua City

Since the beginning of the21st century, the economy has received sustained, rapid and stable development, and the comprehensive national strength has been further strengthened, and at the same time, the people’s standard of living has been through a qualitative change, and more and more people concern about the health problems of their own bodies. So, sports and fitness begin to be more acceptable to become a way of life of people. More and more people join in the physical fitness and thus stimulate the development of physical fitness market. Commercial fitness club is a new physical fitness form of workplace organization evolved in the development of physical fitness market. Commercial fitness club provide high quality and unique fitness services for the general public groups, by virtue of the advantage of the hardware such as the environment, space, equipment and software advantages such as a fitness coach, exercise the atmosphere, they are welcomed by the Volkswagen group, and more and more members go to the commercial fitness club.The fitness coach’s competitiveness in the basic competitiveness and overall competitiveness. This article from the sex and age structure of the fitness coaches, academic and professional background, tenure, certification, research and language skills, participate in training, hours and salary competitiveness of these aspects of the coaches. Use of field interviews and questionnaires were investigated on the basic competitiveness of the12commercial health club fitness coach in Jinhua city limits, the analysis showed that:Jinhua city’s commercial health club fitness coach to the male-dominated,20-30-year-old youth coach is the backbone of the with younger advantages; qualifications higher overall level, the lack of research capacity, the small number of coaches with foreign language skills, the tenure of their generally low; fitness coach for more than80%professional training institutions accreditation.As a paid service industry, excellent fitness coach is the most valuable marketing competitiveness in the fitness club. The level of fitness coachs will directly determine rational or not of the fitness members are taking, and it has something to do with the quality, security and lifestyle of the members. Jinhua City is in the central of Zhejiang Province, and it is an important city of transportation, economic, cultural, educational. The first commercial fitness club was established in1999, since then, more than20have been established, and fitness coach teams also have reached a considerable scale. Therefore, making a survey and analysis of the current circumstance of the competitive of fitness coaches first is necessary and has a great significance to improve the competitiveness of commercial fitness club marketing in Jinhua City.The competitiveness of the fitness coaches include professional knowledge, professional skills and professional image of the coaches. The contents the fitness trainers give are not rich enough in Jinhua City, and the coaching place is lack of flexibility; most of them have a low-income, so the problem of losing a good coach is common. Coaches often have few opportunities to go out for training; most fitness coaches choose to use the internet to learn and improve their skills. What lacks most is the expertise in exercise prescription and sports medicine. Most of the coaches are not satisfied with their own innovation and learning ability, and there is a strong desire for them to continue learning. The coaches pay more attention to maintain the health and well-proportioned body to maintain the competitiveness of their external image, and pay more attention to the affinity to maintain the competitiveness of their inherent image, and there are still lots of things to do to cultivate their personal charm and self-confidence.